1
Your idea, concept
What are you building, launching, or refreshing? Share the core idea in simple words and describe what makes it meaningful.
2
Target audience
Who is this for? Describe the people you want to reach, including their lifestyle, values, preferences, and what they need from your brand.
3
Visual vibe and aesthetic direction
How should the brand feel visually? Share references, moods, colors, textures, and any words that describe the desired atmosphere.
4
Competitors of the market
Which brands or studios operate in the same space? Include direct competitors, aspirational references, or examples of what you want to stand apart from.
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